How To Make Travel Packages Brochures

By Lelia Hall


If you are in the business of tourism, then it is important that you make travel brochures that you can show to potential customers. It is especially necessary when you are offering Machu Picchu Galapagos packages. You need a brochure that can entice them to book for the trip. Here are steps to take if you want to make your own travel brochure.

First, it is only natural that you use words to entice clients to come to your business and book for a package. When it comes to words, you better remember to use creative sentences to include in the brochure. Expertly written paragraphs are necessary as well to pull in clients and let them think that it would be good to go for a trip.

It will be to your advantage if you determine the target audience. You have different deals you can offer to first-class customers compared to budget backpackers. You cannot offer the luxurious and expensive package to budget backpackers and the thrifty lifestyle package to the first-class customers, after all. Do it right.

What you put in the travel brochure should match well with the location you are introducing. Not only that, it should match well with the audience. If your target audience includes schools, then you might want to highlight the educational value of the included tour to a historic village. Focus on the right details for the right audience.

Do not forget to highlight the main features. You have to carefully chose which feature should be highlighted. When choosing, you have to think of what will appeal the most to the target audience. You should list them in bullet points and avoid providing in-depth details since you want to make it come off as a teaser for the features in the said destination.

Organize the content of the brochure. This is so that you can optimize the readability and clarity of the said brochure. As much as possible, you should make the said brochure an easy to scan material. Do not add in too much text since not all customers have the time to read everything. Be short and concise with the texts that you are writing in the brochure.

The fonts should be chosen carefully. As much as possible, the fonts you use should be reader-friendly. You should also consider enlarging headlines or using different colors for keywords. That way, it should be easier for them to stand out from regular text. These highlighted words can then catch the attention of the potential customers. It can surely entice them.

The business's contact information are in demand when the target clients get enticed to book for a package. Thus, you better remember to include your business's contact information in the said travel brochure. The contact information can include the business's official address, contact person email, and phone number.

Use photos in the brochure. Make sure that the photos you choose will tell a story regarding the destination that the potential customers might want to choose. If you can, you better have these photos taken by a professional photographer. That way, it adds a professional look to the brochure you are making.




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