Grow Your Whale Tour Business The Proper Way

By Sue Smith


Your whale watching tour boat business has been going quite well for several months. Have you given any thought about expanding your business, by offering more products or more services? It may boost your current business and draw new customers. The following suggestions will help you determine whether or not now is the time to expand your budget.

Social networking is now the fastest growing advertisement option on the planet. Facebook has its control in everywhere and offers companies and easy and free way to advertise their products worldwide. These mediums are easy to set up, and allow for customer feedback and communication.

Small or free newspapers offer marketing solutions to people working on a tight budget. Because there are so many ads already, the existing space frequently rents cheap in free newspapers. Lots of people pick them up while getting gas or groceries and so you're pretty much guaranteed to meet at least a few clients advertising this technique.

There are several proven marketing techniques that have been found to be very effective in promoting whale watching tour boat businesses, but to make them work for you, you will need to put your own spin to them. Convey your message to your audience in the clearest way possible and in a manner that is uniquely your own.

Local publications have a lot of draw in communities. If you want to draw some people from your community to your whale watching tour boat business, send in a letter to a few local magazines or other publications. Talk about why customers should come to shop at your business, and they might listen!

Social media promotion is also something you must be aware of. You must assign your media department with the task of promoting the whale watching tour boat business over the social media. Sites such as Facebook can help you gain the necessary exposure leading towards increased sales.

By taking a close look at your sales and promotion strategies, you can double or triple your sales. Split testing is useful because you are not putting all your apples into one basket so to speak. Try various advertising methods, print, radio, TV. Then split again by running two separate ads and compare success of each method, and each ad within that technique.

Some contests will help entice people and get them involved in any activities you have for them. This'll put a spike in your whale watching tour boat business and it'll let it grow a bit too. Some contests can be silly, some can be serious, as long as you care about your customers, they will care about you.

The speed at which you achieve your goals has nothing to do with the level of your success. In fact the longer you take ensures that you've marked your territory and are sure of the way things were worked out rather than going about it blindly. You need to be extremely patient and persevere however tempted you may be to speed up and somehow win the race.




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